Question

Role of marketing research in marketing management

Answer 1

Marketing research serves marketing management by providing information which is relevant to decision making.Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.

Answer 2

Marketing research serves marketing management by providing information which is relevant to decision making. ... Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made. In order to do so effectively, marketing research has to be systematic, objective and analytical.