Question

Role of marketing research in service marketing

Answer 1

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With respect to the marketing planning function, marketing research helps to identify potential threats and opportunities, generates alternative courses of action, provides information to enable marketingmanagers to evaluate those alternatives and advises on the implementation of the alternatives.

Answer 2

With respect to the marketing planning function, marketing research helps to identify potential threats and opportunities, generates alternative courses of action, provides information to enable marketingmanagers to evaluate those alternatives and advises on the implementation of the alternatives.