Social Sciences, asked by vinit8729, 1 year ago

Role of mass media in modern india ( environmental protection)

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Answered by gcgg
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Role of Mass Media in the Study of Environmental Protection
 NITASHA THAKUR
HIMCAPES’ COLLEGE OF LAW, HIMACHAL PRADESH
 MANJOT KAUR
SANT BABA BHAG SINGH UNIVERSITY, PUNJAB
TThis paper attempts to highlight the role that Media has played in setting perceptions and creating awareness on environmental issues. In the past decades, sustainability and environmental awareness have gained media attention. Due to increasing media coverage, our society is becoming more aware of the effects that our activities put on the health of the environment. In this regard the media has a big role to play in making people aware of environment issues. Most recent steps by the Government of India for promoting sanitation ‘Swachchha Bharat Abhiyan’ has got success by the united efforts of the Government and media. Media has always covered social and environmental issues thus it is the most revolutionary device for spreading consciousness towards environment protection.
Environment is fundamental for all living things. Both developing and developed countries are facing serious environmental problems. While some of the problems might be alike due to their global nature (e.g. global warming, depletion of the ozone layer), others are specifically local ones. Unless the environment is protected, the existence of life on the planet Earth would eventually be impossible. Environmental awareness may be defined as to help the social group and individual to gain a variety of experiences to acquire a basic understanding of environment and its associated problems. Environmental awareness needs a political answer. The role of mass media is one of the most important factors underlying the knowledge of environmental problems: this can only be true on the conditions that first, mass media are accessible to large proportions of the population, second, are spending some time on environmental issues and third, people are interested in information on ecological issues provided by the media so that they view or listen to the corresponding programs as well as read newspaper articles or other written publications dealing with environmental issues.
Introduction
Right from mother's womb, one needs unpolluted air to breath, uncontaminated water to drink, nutritious food to eat and hygienic condition to live in. These elements
1 H. N. Tiwari, Environmental Law, 1 (Allahabad Law Agency, Faridabad, Haryana, Third Edition, 2005).
2 Ibid
3 Chetan Singh Mehta, Environmental Protection and the Law, 15 (APH Publishing House, New Delhi, 1991).
are sine qua non for sound development of human personality. In the absence of these seldom all the faculties of man grow to their fullest extent. Man in order to survive, adapts itself to its environment but he rarely pays due attention for its improvement, either because of his indifference towards it or because of his lack of ability to improve or change it or because of his ignorance of it. The governmental organization too, had paid scanty regard for it. On the contrary, in the name of development and progress through industrial and agricultural revolutions, environment is being affected adversely day by day.1
Traditionally we are a pollution loving nation. We pollute air by bursting crackers on Dussehara, Diwali and on the occasions of marriages and other festivals. We pollute our rivers by disposing of our dead bodies and all other human and other waste. We take out so much wood from our trees for fuel that in many areas trees have become scarce. We are primarily a vegetarian nation, but our wild life is on the verge of extinction. We are lovers of cleanliness and, therefore, broom out all our household and other waste on the public streets. Any space is good enough for us to ease: we are a country which believes in open latrines.2 Municipalities are oblivious of their duties and all city wastes, human and industrial effluents are allowed to flow in open drains and to flood the streets. We are equally fond of noise pollution: Godmen's voice must be heard by all, day and night, and our Ratjagas, Akhandpaths and azan must use loudspeakers and amplifiers; no one should be deprived from hearing God's and Godmen's voice—and Gods too are far away beyond the hell and heaven. Our voice must reach them; otherwise our spiritual needs will remain unministered. We are not less noisy in our secular matters. Our marriage and burial processions must be accompanied by bands, twists and Bhangras.3
All over this world the exponential growth of people, production, power, place & pollutants are having their impact on the water, air as well as on land cycles of nature to the detriment of mankind.4 Environment has been defined to include water, air, land and the inter- relationship which exists amongst and between water, air, land and human beings, other living creatures, plants, micro-organisms and property.5 Such a broad definition of environment by the prime legislation of the country, the Environment Protection
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