role of mass media in the process of election
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The media play an indispensable role in the proper functioning of a democracy. Discussion of the media's functions within electoral contexts, often focuses on their "watchdog" role: by unfettered scrutiny and discussion of the successes and failures of candidates, governments, and electoral management bodies, the media can inform the public of how effectively they have performed and help to hold them to account. Yet the media also have other roles in enabling full public participation in elections:
by educating voters on how to exercise their democratic rights;
by reporting on the development of an election campaign;
by providing a platform for the political parties and candidates to communicate their message to the electorate;
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