Role of media in consumer awareness
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a consumer can call national consumer helpline to seek information, advice for his queries, complaints and guidance. more the consumer's aware , more they will be protected . The present paper discusses the problems of rural marketing and role of media in creating awareness among rural consumers.
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Consumer awareness of the many important issues in daily life is one of the most important priorities, and this awareness liberates society from many of these problems, thereby making that society sophisticated and civilized.
However, many societies, especially in developing countries, are experiencing problems in sensitizing consumers about many of the necessary everyday products, especially the manufactured ........
Hope this will help you
Dhanvaad
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