Role of media in preventing drug abuse
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they can make it breaking news and can inspire other to join them to help in stopping drug abuse
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Since the Israel Anti-Drugs Authority (ADA) was founded in 1989 it has used the mass media to fight against the spread of drug abuse by awakening the public to awareness of its dangers. But it has not done so without checking afterwards, by means of independent surveys, that the publicizing effort has been effectively registered by the target audiences. As a result, the ADA has a sequence of attitude and response surveys, from 1989 to 1994*, that can be used to measure
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