Question

Role of media in the teaching of social studies

Answer 1

Media and communication play a central role in the activities of various institutions and organisations. ...Media and communication studiesexplores the above social phenomena from diverse and critical perspectives by analysing the role and methods ofmedia and communication as well as related social changes.

Answer 2

1.    Historical & media literacy are intertwined

Writing history is analogous in many ways to the construction of a media message. Historic data.. is constructed..collected, selected, structured and presented in a specific form ..put together with a certain reason and motivation. It is expressed via different formats and media such as text, still and moving images & sound. - FERGUSON, Robert (2004): The Media in Question

2.     Power of the Press

In a representative democracy, people must be educated in all forms of contemporary mediated expression. Robert Kubey

Educators and students are aware of the prevalent affects of media and mass culture on our perception of historical events; thus, being able to apply critical thinking skills to historical and current news events/issues enable probing discussions, analysis and reflection within the classroom.  Understanding how our culture is defined by media and technology creates new opportunities and challenges for educators and students alike - theme of BCSSTA Conference 2009  

3.     Curriculum prescription:  the BC IRP's state  . . .  

Much of the information that the public receives about issues and events is received through media messages – in newspapers and magazines, on television and radio, and on the Internet. Analysis of media messages is a valuable component of...(insert course name), and allows students to think critically and independently about issues that affect them.The following concepts of media education are examples of the ways in which teachers and students can examine a range of media messages relevant to ...(insert course name)

• Purpose: People use media messages to inform, entertain, and/or persuade for political, commercial, educational, artistic, moral, and/or other purposes.

• Values: Media messages communicate explicit and implicit values.

• Representation: Media messages are constructed; they are only representations of real or imaginary worlds.

• Codes, Conventions, and Characteristics: Each medium has its own set of codes, conventions, and characteristics that affect the way messages are transmitted and understood.

• Production: People who understand the media are better able to make purposeful media messages.

• Interpretation: Audience members bring their knowledge, experience, and values to their interpretation of and emotional response to media messages.

• Influence of Media on Audience: Media messages can influence people’s attitudes, behaviours, and values.

• Influence of Audience on Media: People can influence media institutions and the messages they produce and transmit.

• Control: People who control a society’s dominant institutions have disproportionate influence on the construction and distribution of media messages and the values they contain.

• Scope: Media technologies influence and are influenced by the political, economic, social, and intellectual dimensions of societies.

HOPE IT HELPS

REGARDS

ROHAN DHEERAJ:)