Question

Role of personal selling as a tool of direct marketing

Answer 1

Role of personal selling as a tool of direct marketing:- ... Sales efforts stimulate the consumption process by reducing people's inherent reluctance to make a purchase decision. In fact the salesperson acts as a catalyst in the market place.

Answer 2

Explanation:

Answer:

Unlike a product you cannot touch, feel, smell and taste a service hence service is an intangible. This is the biggest difference between the two that is service and product. Marketing service is unique as it involves challenges like attaching tangible characteristic to something that is intangible.

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