Question

Role of personal selling in marketing mix

Answer 1

personal selling is the process in which an individual salesperson works one on one with the customer to try to match a products her to needs.This sales discipline is practiced by many companies in the retail industry and business to business sales

Answer 2

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.