Role of socio cultural dimensions in consumer behaviour
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Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use.
Social factors play an essential role in influencing the buying decisions of consumers.
Human beings are social animals. We need people around to talk to and discuss various issues to reach to better solutions and ideas. We all live in a society and it is really important for individuals to adhere to the laws and regulations of society.
Social Factors influencing consumer buying decision can be classified as under:
Reference Groups
Immediate Family Members
Relatives
Role in the Society
Status in the society
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