Role of socio culture dimension in consumer behaviour
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Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social factors play an essential role in influencing the buying decisions of consumers. Human beings are social animals.
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in order to efficiently market a product. The cultural and social factors along with various other personal and economics factors influence a consumer`s decision making process due to which all consumer exhibit a unique buying behaviour in the marketplace.
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