Role of visual and headlines in advertising management study guide
Answers
Advertising is the means of informing as well as influencing the general
public to buy a product or services through visual or oral messages. A product
or service is advertised to create awareness in the minds of potential buyers
through various advertising mediums such as Newspaper, Magazines,
Television, Radio, Posters, Hoardings, Billboard and in recent time internet
and web advertising. It is a promotional activity for marketing a commodity. In
the present day world of mass production and distribution, advertising serves
as a powerful tool in the marketing process. Advertising is used for
communicating business information to the present and prospective
customers. It usually provides information about the advertising firm, its
product qualities, place of availability etc.
Advertising is the integral part of our daily life. It is a pervasive method of
marketing ir^ society whicti encourages people to purchase goods and
services. Advertising contributes to bring about all round development of the
economy by increasing demand and by encouraging economic activities which
in turn improves the income. It motivated people to consume more material
and thereby improves their standard of living. Effective advertising generates
demand for goods and services and calls for more production which requires
more physical and human resources, thus creating employment opportunities.