Question

Ruchi Soya Company is interested to use television for advertising some of its products, in a particular
some canned f
effective medium of advertisement, the directors of Ruchi Soya wishes that their judgment should be
based on facts, not opinion. Hence, they feel that there is a need for conducting a study to provide them with satisfactory answers to their problems. In particular, they are interested to measure the
effectiveness of television advertising. For this purpose, they have consulted a professional marketing
research agency
This agency has told the directors that the best method for measuring the effectiveness of television
advertising would be to conduct a 'before and after study. It would involve a comprehensive survey of a
market just before it got television and a re-survey of the same market after a period of, say, six months,
to ascertain what changes had occurred. The directors discussed the nature and utility of such a study
with the marketing research agency and finally agreed that such a study should be undertaken.
The same marketing research agency was engaged to conduct the study. However, it faced some research problem one of was whether the sample of respondent should be same in both the 'before and after interviews or whether two independent samples should be used. In case the same respondents were to be interviewed. It was feared that they
would be 'conditioned' by the initial questioning. This would necessitate the setting up of a 'control.
This could perhaps be done by a split-sample technique. It was also thought proper to introduce some
further control. For this it was decided to interview a complete cross section of a city, including
respondent why did not own television sets. Further, to ensure reliability of the study, the research
agency felt that it was necessary to have a large sample. It decided to cover 10000 households in a
metropolitan city. Finally, to measure the effectiveness of advertising at different levels, a questionnaire was designed covering tests of brand awareness, familiarity, preference and actual behaviour of
respondents

Answer 1

sorry for answering like this

Explanation:

i need points to ask question so i am doing like this plz excuse me