सब्जेक्ट साइंस एक्सप्लेन द शॉर्ट लाइफ साइकिल
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ABSTRACT Many high‐technology products are characterized by a “short” product life cycle (PLC)—a short life on the market, a steep decline stage and the lack of a maturity stage. The paper discusses the implications for marketing activities of this pattern in the case of small high‐technology companies.
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