Sabra ka fal essay 180 to 200 words.
Answers
Answer:
Explanation:
abra Dipping Company, LLC is a U.S.-based company which produces Middle Eastern-style and other food products, including hummus and guacamole.[4] All Sabra products are certified kosher and vegetarian, and are available throughout the U.S. and Canada.[5][6][7] As of 2016, the company held a 60% market share for hummus sales in the United States, and was forecast to exceed $1 billion in sales in 2017.[2][8]
Contents
1 Growth
2 Marketing
3 Boycott campaigns
4 Hummus recalls
5 See also
6 References
Growth
A container of Sabra hummus
The company was founded in 1986 by Zohar Norman and Yehuda Pearl[9] as Sabra-Blue & White Foods.[10] [11] The company was bought in 2005 by Israeli food manufacturer Strauss. Prior to the acquisition by Strauss, Sabra had entered into negotiations to purchase Basha hummus, which was then the leading hummus brand in Detroit. However, the deal never closed successfully, languishing for months until, it became clear that Strauss was not interested in acquiring Basha.[12]
In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owns 50% and PepsiCo 50% of the company.[1][4][13] In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010.[14][15] The company grew over 50% between August 2008 and August 2009.[6]
By 2016, Sabra had gained a 60% market share of hummus in the United States,[8] and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.[2] To parallel the rising consumer demand for hummus, American farmers have increased their production of chickpeas four-fold since 2009, harvesting more than 100 million pounds (45,000 metric tons) in 2015, up from about 25 million pounds (11,000 metric tons) in 2009.[1