sales and distribution strategies of Nike
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In its distribution channels, Nike focuses on direct selling to the consumer with Nike Direct. Comparing Nike's distribution channels, direct sales to the consumer provide higher margins than do sales to wholesalers. Nike's DTC sales have increased considerably, as has its contribution to its overall sales mix.
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0
Answer:
In its distribution channels, Nike focuses on direct selling to the consumer with Nike Direct. Comparing Nike's distribution channels, direct sales to the consumer provide higher margins than do sales to wholesalers. Nike's DTC sales have increased considerably, as has its contribution to its overall sales mix.
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