Sales letter attractive startups
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Answer:
Be the customer as you write. This is the most important aspect of a good sales letter, but it's often overlooked. Imagine yourself as the reader of your letter, and write what the customer wants to know--not what you want to say.
You have one page to attract a customer; you'll lose the opportunity if your sole emphasis is on your business. Remember, your customer's main concern is fulfilling his or her needs and desires, not increasing the balance in your bank account.
2. Organize your letter. Sales letters, just like high school term papers, need an introduction, a body and a conclusion. In the introduction, tell why you're sending the letter. The body is your "sales pitch," where you'll explain why your offer is irresistible. The conclusion wraps it up by briefly bringing your points together and asking the customer to take advantage of the offer.
3. Make it easy to read. Many sales letters are thrown away without being read simply because they appear too complicated. Don't let this happen to you. Use the following guidelines:
Write in a conversational style, just as you would normally speak; formal tones are usually unnecessary in sales letters.
Use short sentences. Once you start writing more informally, you'll notice your sentences will get shorter.
Compose short paragraphs. People like to have breaks in their reading. If it doesn't flow smoothly and sound natural, rewrite it.