Salient feature of importance of sociolinguistic in communication
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OLINGUISTICS The branch of knowledge which studies the social aspects of LANGUAGE, including how the use and norms of language vary from one society to another (in relation, for example, to ACCENT, DIALECT, and GRAMMAR), and the way in which attitudes influence perceptions of the characteristics and abilities of speakers. These attitudes are clearly social in origin: for example, speakers of the prestigious BrE accent known as RECEIVED PRONUNCIATION (RP) are often perceived to be more competent and intelligent than speakers with regional accents, this view arising from the high social status of RP. Similarly, some accents of English are regarded as being more or less aesthetically pleasing than others. This, too, can be shown to be the result of the social connotations that different accents have for listeners. Americans, for example, do not find the accent of the West Midlands of England ugly, as many British people do, which has much to do with the fact that they do not recognize these accents as being from the West Midlands.
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