Samir Gupta started a telecommunication company, Donira Ltd. to manufacture
economical mobile phones for the Indian rural market with 15 employees. The
company did very well in its initial years. As the product was good and marketed well,
the demand of its products went up. To increase production, the company decided to
recruit additional employees. Samir Gupta, who was earlier taking all decisions for
the company had to selectively disperse the authority. He believed that subordinates
are competent, capable and resourceful and can assume responsibility for effective
implementation of their decisions. This paid off and the company was not only able
to increase its production but also expanded its product range.
(a) Identify the concept used by Samir Gupta through which he was able to steer his
company to greater heights.
(b) Also explain any three points of importance of this concept.
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Here Samir Gupta started the company with only 15 employees who are all talented. His concepts were plan efficient.
Initially he select few employees and when the company grow slowly, he select some subordinates who are competent, capable and resourceful and can assume responsibility for effective implementation of their decisions
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