Samsung has applied for global patents for its new range of wall mounted water cooler named “Cloud”. According to the company, it look almost 20 years to crack the technicalities of having a wall-mounted air cooler that would need to draw fresh air for circulation as well as water. The company officials believe this product launch brings strategic advantages for the company to be the pioneers as this appliance functions almost as a 1.5 tonne AC. However, it consumes much less power at around 250 watt. This will also help the company stay much ahead of competition in terms of innovation, thus strengthening the brand value of Samsung. On the basis of the given information about Samsung answer the following questions:(a) Identify the features of business environment discussed in the above case.(b) Identify the dimension of business environment discussed in the above case.(c) Identify the significance of business environment discussed in the above case.
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this is from which book and chapter name also mention
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