Sanam, Naman and Aman are working as sales executives under the Marketing Manager of Boast
ltd, a company engaged in production of inverters. All the three sales Executives have been achieving
their sales targets on a regular basis. After analysing the performance of all the three sales executives ,
the Marketing Manager suggested the Managing Director of the company to upgrade their cadre and
salary package so that they continue to perform well in the long run.
Please answer ASAP
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MARKETING
Marketing: Definition
Marketing is a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others. – Philip Kotler
Marketing management is “the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value”.
– Philip Kotler
Elements of marketing mix
Product
Price
Place
Promotion
Market: Definition
A market consists of all the potential customers who have both the ability and willingness to buy a product or service to satisfy their needs or wants
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