Question

Sapphire is a Labore based fashionable clothing brand in Pakistan that offers
readymade, unstitched and haute couture clothing which is considered as highly
sought after within the country with millions of loyal customers across Pakistan
and abroad. This brand has achieved height of success because of its exclusivity,
trendiness, uniqueness and superior quality fabric. Other than just focusing on
revenue generation this brand has an aim of improving the environment by
making it free from plastic pollution. As, after oil and gas sectors, fashion and
retail industries are the second largest plastic polluter across the globe.
Having said this, Sapphire has introduced biodegradable bags that are infused
with plant seeds in them. After using the customers can tear the bag into small
pieces and plant those pieces in soil for the seeds to germinate and contribute to
making the environment greener and pollution free. This incredible idea
significantly amplified the fame of Sapphire among its target customers.
Moreover, this initiative earned the brand huge word-of-mouth publicity and
resulted in appreciation from people belonging from all walks of life. The
exposure of this remarkable initiative over Instagram, Facebook, via bloggers and
in-store advertising tremendously increased the brand equity of Sapphire. Indeed,
the initiative is considered as one of the best marketing campaigns ever run by
any company in the history of Pakistan.​

Answer 1

Explanation:

improving the environment by

making it free from plastic pollution. As, after oil and gas sectors, fashion and

retail industries are the second largest plastic polluter across the globe.

Having said this, Sapphire has introduced biodegradable bags that are infused

with plant seeds in them. After using the customers can tear the bag into small

pieces and plant those pieces in soil for the seeds to germinate and contribute to

making the environment greener and pollution free. This incredible idea

significantly amplified the fame of Sapphire among its target customers.

Moreover, this initiative earned the brand huge word-of-mouth publicity and

resulted in appreciation from people belonging from all walks of life. The

exposure of this remarkable initiative over Instagram, Facebook, via bloggers and

in-store advertising tremendously increased the brand equity of Sapphire. Indeed,

the initiative is considered as one of the best marketing campaigns ever run by

any company in the history of Pakistan