Saraswati is the managing director of "Gama Ltd.' The company is manufacturing shoes
and wants to enter into the business of trendy ladies shoes market. But before entering
into this business she has to assess the market demand and other related variables.
Identify from the following the factor which Saraswati will not consider while doing
market assessment :
(a) Supply and nature of competition (b) Idea generation
(c) Cost and price of producto (d) Project innovation and change
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