Scenario of marketing in india from 1947 till now in india
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The scenario were as given below :
(i) India’s attainment of independence coincided with the beginning of the Cold War era. It was a period of political, economic and military confrontation at the global level between the two blocs led by the superpowers — the US and the USSR.
(ii)The UNO, a global body had established in 1945.
(iii)The trend of possesing Nuclear weapons was started by some countries.
(iv)Communist China had emerged and it was also the period of decolonisation.
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