Question

School Life Ltd. is a school bag manufacturer having a good market share. The sale of the firm

increases during the months of April and May when the new academic session begins. This year the

production target of the firm was 50,000 bags. The production target was not achieved within the

prescribed time and the revenue of the firm went down. The marketing manager is blaming the

production department as they were not efficient enough to achieve the target. On the other hand, the

production incharge is blaming the marketing department for the loss of sales. What quality of

management is lacking in the firm. Why is it considered significant to have this quality?​

Answer 1

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Answer 2

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