Scope of marketing is not limited to products and services but it also includes
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Answer:
Marketing is pervasive in scope; any type of entity which is of value to a market segment can be marketed.offered to a market to satisfy specific needs and wants of people. Market offerings are not limited to physical goods. They also include services like banking, air travel, hotel stay, tourism,
Explanation:The scope of marketing is determined by the marketing offering of an organization. Market offering is a combination of goods, services, ideas, persons, places, information, etc. offered to a market to satisfy specific needs and wants of people.
Market offerings are not limited to physical goods. They also include services like banking, air travel, hotel stay, tourism, etc. which are not tangible in nature and can’t be owned by the buyers.