SCUSS Collistyus
25
A company specializing in a mail-order sales approach is beginning a promotional campaign.
Advertising expenditures will cost the firm $5,950 per day. Marketing specialist estimate that
the rate at which profit (exclusive of advertisement costs) will be generated from the
promotion campaign decreases over the length of the campaign. Specifically, the rate rt) for
this campaign is estimated by the function:
rt) --SOP + 10.000
n
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