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1. To what extent do you think the acquisition of Argos by Sainsbury's resulted in delivering superior Value to customer?
2. How is the concept of share of customer illustrated in the case study ?
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Argos: Creating Customer Value amidst Change and Turbulence Synopsis The track record of Argos as a leading catalog retailer in the United Kingdom is well acknowledged in the country. It is especially noted for its consistent focus on the satisfaction of the needs and wants of its target customers. Its acquisition by Sainsbury's toward the end of 2016 is considered a huge development in the retail sector. With this £1.4billion deal, the focus of the new management is strictly focused on maintaining and strengthening what Argos has been noted for over the years--creating customer value profitably. So, as was the case before the acquisition, Argos is still dedicated to giving its customers efficiency and effectiveness in service, including fast-track same-day delivery, a wide range of seasoned products, special promotional offers, and the 21st century digital experience. Argos is also committed to the needs of stakeholders in society besides their customers, as evident in its various activities toward preserving societal welfare.
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