secondary data is non reliable and buyer. comment
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A major disadvantage of using secondary data is that it may not answer the researcher's specific research questions or contain specific information that the researcher would like to have.
Limitations Of Secondary Research.
Secondary data can be general and vague and may not really help companies with decision making.
The information and data may not be accurate. ...
The data maybe old and out of date.
The sample used to generate the secondary data may be small.
The company publishing the data may not be reputable.
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Answer:Secondary data is public information that has been collected by others. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project — provided you know where to find it and how to judge its worth and relevance.
Secondary data generally have a pre-established degree of validity and reliability which need not be re-examined by the researcher who is re-using such data. ... Administrative data, which is not originally collected for research, may not be available in the usual research formats or may be difficult to get access to.
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