Question

Section 8 of 8
Communical
3
5
6
B
Question # 2
Revisit
Choose
Read the following passage and answer the given questions.
O On a
O Am
O Max
O The
Doing extensive research before making an online purchase may be futile. An article in the journal, Marketing
Science, finds that even though consumers may spend days looking for the right product, what they purchase tends
to be remarkably close to items they searched and found in their very first search. The researchers derive this from
the browsing and purchase history of over two million consumers. They used a sample of more than 1,000 digital
camera purchases with full browsing histories over a three-month period. They also found that while about 25
percent of consumers search and purchase in just one online session, the average purchase takes much longer
around 15 days and over six sessions. The vast majority of purchases happens in under a month and about 40
percent of consumers search for only one brand and 20 percent for only one model, while the average consumer will
search for about three brands and six models.
Q. What do the trends say about the final purchase made by the consumers?​

Answer 1

Answer:

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