segmentation is an important piece of your inbound email marketing strategy. what does segmentation primarily help you do?
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Segmentation helps to divide the potential customers on the basis of various characteristics. Like demographic, behavioral, geographic segmentation etc. This helps the organizations to design a marketing mix that would cater all the needs of that particular segment or group.
Hence you may attract the people who belong to a particular segment by incorporating their needs and demands in your marketing mix.
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