Select a category that you believe might be chosen for a strategic category analysis in the industries listed below. Describe the factors impacting each commodity, using a Porter Five Forces analysis (described earlier in this chapter). Justify why you believe the category is strategic to that industry, and the approach to be used in developing a category strategy.
. Oil (West Texas intermediate) versus gasoline (discuss differential)
. Metals
. Chemicals
. Plastic resins
. Shipping
. Wood products and other production materials
. Aeronautical equipment
. Machine tools
. Telecommunications
. Paper
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The technique of having in-depth understanding of the supply - side markets for a specific category is referred to as category analysis.
This not only aids in efficient category management, but it also helps to develop a holistic understanding of a stakeholder.
A category strategy outlines what a category must accomplish in order to perform at its best. In other terms, it's a strategy for increasing sales of a certain product category that can be adopted at the store level. It is also characterized by the role that the category plays inside your stores.
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