select four advertisement Select four advertisements you have seen recently – one newspaper, one magazine, one website banner and one television. What advertising objectives do you think the organization had in each case?
What are the four main factors to consider when selecting an advertising medium?
Answers
Answer:
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Explanation:
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Answer:
Choosing advertising media is the process of choosing the most efficient media for your advertising campaign. To assess the efficiency of the media, the planner considers many factors, including: The number of contacts required for reach and target audience. The relative cost of media advertising and the media environment. The media plan also includes the purchase of media space. Media planners need to fully understand the strengths and weaknesses of each of the major media options. The media industry is dynamic. New advertising media options are constantly emerging. Digital and social media are changing the way consumers use media and influence how consumers receive product information.
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