Question

Select four advertisements you have seen recently – one newspaper, one magazine, one website banner and one television. What advertising objectives do you think the organization had in each case? What are the four main factors to consider when selecting an advertising medium?

Answer 1

Answer:

Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.