Selection of factory site, plant and machinery and contacting suppliers for raw material reveals which Promotional function?
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These are not promotional functions. These come under the steps of 'Assembling the Requirements' to start a business.
- Definition of Sales Promotion: It refers to short-term incentives which are offered to the ultimate customers to encourage them to make an immediate purchase of the product or service.
Promotion Mix
- It refers to the sum of promotional tools that are used by the marketer to inform and persuade the buyers to buy the product.
- These tools/elements are used in different combinations depending upon the necessity of information.
Elements of the promotional mix These tools are in the form of-
- (a)Advertisement: An advertisement is communicated through many traditional media such as radio, television, outdoor advertising, newspaper, or social media.
- (b)Personal Selling: This is a very persuasive and direct form of promotion that helps consumers make an instant connection with the product and brand.
- (c)Publicity: Popularly known as PR is exercised to broadcast the information or message between a company (NGO, Government agency, business), an individual, or the public.
- (d)Sales Promotion: This utilizes all sorts of marketing tools to communicate with the customers and increase sales.
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