Question

Sell me this pen. Think about the most important parameteres like quality,grip, ease of access, durability, and price. Assume the body language of a salsperson.​

Answer 1

Answer:

Here is the big question all sellers must be able to answer to: “Sell me this pen,” or show me that you are able to sell one of the most undifferentiated products, highly replaceable, in a very competitive industry.

This question has made famous by the movie “The Wolf of Wall Street”, where Leonardo DiCaprio asks it first to his friends, who respond brilliantly, and then to a group of business executives, who have it totally wrong.

If you have not seen the movie or do not remember it exactly, here’s a video with the two scenes: