Services that benefit in quality from the use of IT is called _____________.
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Services that benefit in quality from the use of IT is called Services Quality.
Benefits of Service Quality are :-
- Retaining a higher percentage of existing customers: Customer retention is a metric that measures customer loyalty, or the ability for an organization to keep its customers over time. In addition to identifying the number of loyal customers, customer retention can reflect or predict customer satisfaction, repurchase behavior, customer engagement and emotional ties to a brand.
While customer relationships typically begin with an initial interaction, customer retention metrics are related to the first purchase made by a customer and include all subsequent interactions.
- Attracting more customers through positive word of mouth: Word of mouth marketing(WOM) is a free way of championing the product, resulting in additional sales without you or your employees doing anything. Once a person passes the word about a particular product to their friends, they are more likely to become loyal fans and regular consumers.
- Increasing the usage rates of existing customers: Upselling and cross-selling are great for increasing revenue from existing customers. Because they're existing customers of your brand, they are more likely to purchase these upsells or cross-sells. This increases revenue from existing customers as well as higher profit margins.
Upselling -- Upselling is a sales strategy that involves encouraging customers to buy a higher-end version of a product than what they originally intended to purchase.
Cross selling -- Cross-selling is a sales and marketing tactic used throughout the customer journey to get a buyer to spend more by purchasing a product that's related and or supplementary to what's being bought already.
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