Question

Servicescape refers to-

Answer 1

Answer:

The term servicescape refers to the physical environment of a service firm. ... Services marketing academicians widely accept that servicescapes represent a form of environmental stimuli that drive customers and employees cognitive, emotional and physiological responses which in turn affects individuals' behaviours.

Explanation:

The term servicescape refers to the physical environment of a service firm. Identified facets of servicescapes include a) ambient factors (sounds, colours, scents and lights), b) signs, symbols and artefacts (signage, decorations and objects) and c) spatial layout and functionality (the physical arrangement of equipment and furniture). Services marketing academicians widely accept that servicescapes represent a form of environmental stimuli that drive customers and employees cognitive, emotional and physiological responses which in turn affects individuals' behaviours.

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Answer 2

Answer:

The servicescape is defined as “the physical environment where a service can take place. It helps to analyze and identify the impact of a good environment on the service-based industry.”