shift is the demand curve occurs with a change in
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A shift in the demand curve occurs when the whole demand curve moves to the right or left. For example, an increase in income would mean people can afford to buy more widgets even at the same price. The demand curve could shift to the right for the following reasons: ... The price of a substitute good increased.
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When Demand Changes But Price Remains the Price
A shift in the demand curve is when a determinant of demand other than price changes. It occurs when demand for goods and services changes even though the price didn't.
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