Question

Shop for school supplies
Create an ad​

Answer 1

Answer:

What can retailers expect from this year’s back to school and back to college shoppers? The National Retail Federation’s forecasts back to school and college spending to reach $80.70 billion in 2019.

“Consumers are in a strong position given the nation’s growing economy, and we see this reflected in what they say they will spend on back-to-class items this year,” says NRF president Matthew Shay.

Check out the infographic below to learn more about the NRF’s findings and forecasts for back to school and college in 2019.

To help you capitalize on back to school (aka the second biggest shopping event of the year), we’ve compiled pointers and real-life examples of BTS and BTC marketing best practices you can use as inspiration.