Question

Short note on internal marketing and external marketing

Answer 1

Internal marketing refers to buying and selling of goods or services within the geographical limits of a country. Internal Trade can be of two types:
1. Wholesale Trade
2. Retail Trade


External marketing refers to buying and selling of goods between two countries.
International business can be of three types:
1. Export
2. Import
3. Entrepot

Answer 2

Internal marketing is when a business markets its products, services and brand to its own employees. Instead of “selling” to consumers (external marketing), the business sells to its employees, treating them like internal consumers — which they are.