Question

Short note on need of mas media

Answer 1

Answer:

Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Explanation:

Overall, the mass media serves four gatekeeping functions: relaying, limiting, expanding, and reinterpreting.

Answer 2

Explanation:

1. We need mass media to facilitate free flow of information to all strata of the society. Editorials, various columns and supplements are essential parts of newspapers.
2. Readers are also ensured of a platform to voice their opinions. Newspapers can help in making the democracy stronger.
3. Television is an audio-visual medium. It was possible for this medium to cross the inherent limitations of newspapers and the radio and show the actual visuals of an event to people. So far, there is no other alternative to television for watching an event as it actually happened.