Short note : STP....
std - 12 , bio
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STP Marketing stands for segmentation, targeting and positioning. STP Marketing makes the process of marketing easy. It is very easy to understand and apply in business.
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In marketing, segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the process of market segmentation. ... Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.
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