short question of evolution marketing
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1. Good marketing is no accident, but a result of careful planning and ________.
execution
selling
strategies
research
2. Marketing management is ________.
managing the marketing process
monitoring the profitability of the company’s products and services
the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value
developing marketing strategies to move the company forward
3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.
The firm is primarily the marketer of which one of the following?
An image
A service
A good
An idea
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