Shriram company Ltd, manufactures two
products X and Y. Its sales department has
three divisions: East, West
North,
Preliminary sales budget for the year ending
31st December 1999, based
the
assessments of the divisional managers
on
were:
Product X: East-3,00,000 units;
West -6,00,000 units and
North -1,50,000 units.
Product Y: East 4,00,000 units
West 5,00,000 units and
North - Nil.
Sales price = X: Rs. 5 and Y; Rs. 4 in all
areas.
Arrangements are made for the extensive
advertising of products X and Y and it is
estimated that east division sales will
increase by 1,50,000 units. Arrangements
are also made to advertise and distribute
product Y in the Northern area in the
second of 1999 when sales are expected to be
6,00,000 units.
Since the estimated sales of the west division
represented an unsatisfactory target it is
agreed to increase both the estimates by
20%.
Prepare a sales budget for the year to 31st
December 1999.
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