Significance of individuals engagement in politics
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Answer:
Why are some people highly engaged by political communication, while others are not? Why do some people believe spurious claims of political actors while others approach them all with cynicism? What are the pathways that lead from communication to participation, and how do we understand patterns of participatory behavior. It is this complex but important area of research that this project tackles.
Political engagement is defined here as a cognitive process. When the brain becomes stimulated by external stimuli, in this case relating to politics, elaboration occurs. Elaboration here means the connecting of thoughts, recognising the new information as important and relevant, a process that leads to having an attitudinal reaction. Political engagement is a necessary precursor for political participation and thus important for a vibrant civic culture