Question

Significance of marketing in marketing management

Answer 1

Marketing management has gained importance to meet increasing competition and the need for improved methods of distribution to reduce cost and to increase profits. Marketing management today is the most important function in a commercial and business enterprise

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Answer 2

Answer:

Significance of Marketing Management

Increases production of existing products. Raises per capita income and demand for more goods by the consumers. Provides employment and hence fulfill social obligation. Launch new products in the market. Reduces cost of sales and distribution.