Question

Significance of the study of marketing strategy

Answer 1

It provides a blueprint for attaining these marketing objectives. It is the building block of a marketing plan. It is designed after detailed marketing research. A marketing strategy helps an organization to concentrate it's scarce resouces on the best possible opportunities so as to increase the sales


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Answer 2

it provides blueprint of the steps to attending this all marketing activities. which is the building block of marketing plan and is design after detailed marketing research