Similarities between advertising and sales promotion
Answers
Answer:
Advertising uses the data and research collected by marketing strategies to best communicate the brand. Marketing is a more controlled and wider-reaching process, while advertising is specific to brand communication. In a way, marketing is both research and practice, while advertising is straight practice.
What is Advertising Promotion?
Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors are offering.
What is Sales Promotion?
Sales promotions are all about the short-term sales of products and services. Many companies push these promotions during specific periods when consumer demand is likely to be higher than normal. For example, the holiday season is a prime time for businesses to hold sales promotions, because customers are more primed to make impulse purchases. Sales promotions can include free trials for a limited time, discount coupons, and buy-one-get-one-free deals.
Differences Between Advertising and Sales Promotions
Permanent vs temporary strategy
Advertising is a permanent strategy that involves marketing and sales, whereas sales promotions have a limited time frame.
Different end goals
Advertising appeals to the wants and needs of a target audience, and seeks to persuade prospective customers that your company is worthy of their attention. The end goal with advertising isn’t always to make a sale; in some instances, it’s to set the stage for a sale in the future by introducing prospects to your company’s products and services. In contrast, sales promotions are strictly about moving products and services, and are designed solely to appeal to the financial consideration of a prospect.