Question

Similarities between qualitative and quantitative research

Answer 1

Explanation:

In other words, qualitative research is concerned with "why," whereas quantitative research is concerned with "what." Although the data produced by each is vastly different from the other, similarities do exist between the two research tools.

Answer 2

Explanation:

Two types of research are the most popular forms a business uses. Qualitative research seeks to understand why people react and how they feel about a specific situation. Quantitative research measures numerical results to help predict possible outcomes.